OSMAN TÜZÜN - GARANTI BANK Executive Vice President
Our employer branding journey started 9 years ago. We did a lot both for the new comers and existing employees. We go to university campuses to attract the new comers and offer various actives & events for the employees to increase engagement. Our offerings to our existing employees are inline with their values and they color their lifes, make it easier and more joyous for them. After all our efforts on employer branding of years, we are benchmarked by a lot of national and international companies. Employer branding is becoming more and more popular in Turkey and we want to be in an international environment , thats why we are sponsoring People Make the Brand Conference for the 5 years. Different companies from very distinct sectors share their best practices on numerous subjects. People Make the Brand is ‘the’ event for the companies which want to strengthen their employer brand.
PROF. DR. İBRAHİM KIRCOVA - Yıldız Technical University Faculty of Economics and Administrative Social Sciences
People Make the Brand is a very important opportunity to understand different perspectives on employer branding which has entered the agenda of the business world in recent years, also to understand the great brand activations in this area. People Make the Brand has come to the forefront with its content among numerous events that deal with the business world. Topics, speakers and examples from the business world were very qualified and satisfying. Focused, specialized and refined content filled the gap in this area.
DR. EMEL ESEN - Assoc. Prof. Yıldız Technical University
People Make the Brand Conference, pioneered by Evrim Kuran, opens the doors of employer branding journey to us. I have taken a variety of information about the employer branding that I can transfer to my students in my graduate courses and which may be an inspiration for my academic studies. In this respect, it is not wrong to say that this is perhaps the most important conference in our country because it creates awareness and do Professional work in employer branding.
DİLARA CENKER - DOCO
We are attending People Make the Brand for the last three years with great joy. This year we understand the importance of our job deeper by seeing examples of mutual importance of employee and customer experience. We have seen with striking examples that corporations have achieved sustainable success if they are owned by their employees as well as by their customers. We would like to thank all the Dinamo team, especially Evrim Kuran, for these wonderful organizations that inspire and encourage us all.
LEVENT ERGİN - BURGAN BANK Executive Vice President, Human Resources
We launched the Employer Branding Project in 2017 as Burgan Bank in order to increase the engagement of our employees, strengthen the organizational attractiveness and to establish effective communication both internally and externally the vision of becoming the employer of choice. Therefore People Make The Brand for us is a well organised, very helpful event for hearing the local and global best practices directly from the leaders.
We would like to thank all the speakers, sponsors, and everyone who has worked with Evrim Kuran and Universum team, who organized People Make The Brand.
I attended this important event which I followed closely, for the first time this year. It was great to keep track of developments in the employer branding world on the spot. I have had the opportunity to renew and develop awareness about employer branding thanks to all the information I have gained about company strategies and practices at global and local level.
"People Make The Brand" is a very important organization which continues its way with the same enthusiasm, tempo and energy and leaving its mark in understanding and development of the concept of employer branding.
I would like to thank all the "Dinamo Consulting" team, especially "Evrim Kuran".
People Make The Brand, the conference that I have been attending with great excitement for the last 3 years, distinguishes among others HR conferences, primarily through quality content, speakers and participants.
I can say that its employer branding based, rich, authentic and mostly quantitative content feeds two lobes of my brain and transparent sharing of global and local survey results gain my heart. I can summarise the content with the words from Carl Jung ‘Who looks outside dreams, who looks inside awakens’ and Khalil Gibran "Work is love made visible’, which I write the memoir of previous years’ conferences on my blog.
"As a blog writer I almost attend all the events in the city. But ‘People Maket the Brand’ is different. Because in this organization there are master speakers and guests choosen with great attention, content that is directly relevant to target audience, lots of statistical data and apart from all there is Dinamo Consulting. Thanks to Evrim Kuran and her team forever. See you at the Sixth People Make The Brand. "
I have a surprising observation about the conference; those who are at the beginning of the employer branding, and those who are at the end, get the same taste.
I would like to thank the Evrim Kuran and the Dinamo team for presenting a sophisticated and complex subject in stories and examples – a master simplicity-.
I suggest everyone to save the date for the next year, for a subject which is so critical in determining the destiny of the companies. We are going to be there next year.
FUNDA GÜLEÇ YALÇIN
People Make The Brand continues to expand our horizons by offering a new angle every year. The conference provides a roadmap and fills us ideas about innnovations with the master speakers. I can still hearEvrim Kuran’s opening speech which invites us to experience design by telling the Icarus myth, ‘If you want people to fly and make your company fly, you have to desing the wings and the journey ver carefully’
People Make The Brand Conference is the sum of sustainable work, accompanied by accuracy and experience.It inspires me and keep my curiosity about what I am going to learn next year alive. Thanks to everyone.
NİL ÇUHADAR - Talent & Acquisition Specialist - Pladis
It is an event in global standarts which combines both theory and different experiences about employer branding. Different angles, benchmarks and inspiring speeches led me have important knowledge that I can use in Pladis’s employer branding journey.
REVNA BESLER - ESTEE LAUDER Turkey Human Resources Director
People Make the Brand is great with one word, with its diversified and authentic content, and being the first and only employer branding conference. Global speakers and attendees, transparent research results, speakers from ideal employers and their employer branding journeys created the difference and People Make the Brand is a conference of international norms. You did a great job Dinamo Team, and Evrim Kuran.
SEÇİL NAMRUK - PepsiCo Head of HR Solutions Delivery Turkey
People Make the Brand is an important platform with its effective role in setting the vision and trends by getting employers together with focus on ‘human’ and removing the boundaries. Helps us to understand the role and motives of human in todays business world when expressing the cultural, generational and demographic differences.
FİGEN TAHİROĞLU WÜRSCHİNG - Corporate Communications Leader, KPMG
I am attending People Make the Brand for the last two years. Every conference give me a new insight about the employer branding journey of KPMG. I can genuinely say ‘Why do people make the brand?’ question is answered in every speech and case study I’ve ever listened at the conference. I am deeply influenced by Evrim Kuran’s quotation from Carl Jung and it took its place on my board at the office. ‘Who looks outside, dreams; who looks inside, awakes’.
CANAN ERESER - UNILEVER Employer Brand Specialist
Apart from capturing the colorful world of employer branding, People Make the Brand have an educational aspect, which helps us find our way to lead the change and do more as global companies.
GENCO ORKUN GENÇ - Enterprise Relationship Manager, LinkedIn
PMtB is like a fresh air on todays business world where employer branding is perceived as company picnics, heart shaped cookies on desks. It states that a strong employer brand is valid on good and hard times, its stakeholders are not people they are whole company. It is the first event on my 2015 agenda.
CLAUDIA TATTANELLI - UNIVERSUM Chairman of the Strategic Advisory Board
I would say without hesitation that People Make the Brand is one of the best conferences I have ever been to for the caliber of speakers, extraordinary content, unique, exquisitely elegant setting and impeccable state of the art organisation. From the beginning to the end you feel it's a 6 star event! It is nowadays almost impossible to go to a conference and because that all sessions will be same level and that true best practices never shared before to the public but somehow People Make the Brand makes it happen. Also it's so rare to hear straight from the global heads of Talent acquisition and branding and recruiting yet People Make the Brand attracts year after year incredible speakers from the top employers.
ŞULE YALÇIN -SABANCI UNIVERSITY Career Centre Director
People Make the Brand Conference was excellent. It covered so much content and practical application of how branding projects work. I've discovered how important employer branding is to engage employees with businesses. I also had an opportunity to network with many professionals and exchange ideas and opinions. I am looking forward to participating in "People Make the Brand Conference" in 2015.
SENEM YILMAZ - ENERJİSA Corporate Communications Process Leader
People Make the Brand is the only platform where employer brand management examined thoroughly. Follow People Make the Brand to hear all about international cases and be aware of target audience trends.
SEÇİL AYDOĞDU - Founder, İyi Fikirler İletişim
It is exciting for both communications and HR professionals to have an international conference such as People Make The Brand today because even the definition of employer branding was not very well known in the business context only some five years ago. “People Make The Brand” stands as a valuable door that opens us to the globe. I have been a participant at People Make the Brand for two years and gain significant input as a professional; and I believe the impact of this organization will double in the upcoming years.
Prof. Dr. YÜKSEL KAVAK - HACETTEPE UNIVERSITY Vice Chancellor
People Make the Brand Conference is an important platform which brings employers and universities together. It creates a great opprtunity for the recruitment and career plans of university graduates. We need to cooperate more to support the future of the youth.
Dr. AYŞEGÜL BAŞER - HR Director, AKİŞ Gayrimenkul Yatırım Ortaklığı
Anyone cares what university students in Turkey want, desire, inspire from and what their aspirations & passsions are for their future and careers? Universum do. And they ask not only Turkish youth, but students all over the World. Universum mirrors the profile of students with different backgrounds. This is a breakthrough study not only helping employers of future reconsider their HR policies, but also offering a great source for us, educational managers. And new horizons are open in People Make the Brand Conference each year where all research findings are shared. It was a great experience to collaborate with Evrim Kuran who dedicated her life to understanding generations and Arda Ertem, who succesfully runs the research operations in Turkey.