PEOPLE MAKE THE BRAND

SERDAR TURAN (Master of Ceremony)
Editor in Chief,
HARVARD BUSINESS REVIEW TURKEY
Born in 1976 in Istanbul, Serdar Turan holds B.Sc. in Engineering and MBA in management. He is the co-founder of Infomag Yayıncılık, one of the leading media and publishing houses in Turkey. He has actively overseen the launch and operations of Bloomberg Businessweek (2005) and Harvard Business Review (2012) magazines and still acting as Editor in Chief for both magazines.

ACAR BALTAŞ, Ph.D. 
Psychologist, Author
Acar Baltaş, has been one of the pioneers in widening public awareness in Turkey with regard to psychology as a solution to personal needs as well as corporate issues. He completed his higher education at Istanbul University, Faculty of Arts, Department of Psychology. He did his doctorate in higher brain functions at Cerrahpaşa Faculty of Medicine, and earned the title of Medical Sciences Doctor in the field of clinical neurophysiology. In addition to his scientific publications, Baltaş wrote multiple books that have reached 600,000 readers. Baltaş has been instrumental in the international success of numerous organizations with his training programs stemming from Turkish culture’s value system, and teamwork. He is the co-founder of Baltaş Group and manages the corporate with Prof. Dr. Zuhal Baltaş. Baltaş Group aims observable mindset change and measurable results for employee- and corporate-level effectiveness.

CLAUDIA TATTANELLI
Chairman of Strategic Advisory Board, UNIVERSUM
As the Global Director, Claudia Tattanelli leads the strategic development for the Universum brand with a strong focus on business development as well as client and partnership expansion. Previously, Claudia was the CEO of Nova Global as well as CEO of Universum’s American and Asia-Pacific operations of Universum Group, which today includes the subsidiary groups of Universum Communications, Springboard, and WetFeet. Claudia has extensive experience from the global recruitment scene working with many of the world’s largest companies and organizations, including a majority of the Fortune 100 companies, on their employer branding and recruitment strategies. As a thought leader in employer branding, Claudia has been quoted in top publications around the world including Businessweek, The New York Times, Financial Times, Forbes, Fortune, Washington Post and The Economist speaking on topics ranging from diversity and women recruitment issues to the war for recruiting and retaining top talent.

DİLEK LİVANELİ
Teacher
Dilek Livaneli had her BA degree at Gazi University Faculty of Education and she has her post graduate degree at Social Sciences Institute. Since 2002, she has been working at different schools in rural areas and developing and implementing different social, cultural and economic projects. She is the first Turkish teacher to become one of the World’s Best 50 Teachers among five thousand teachers from 127 different countries awarded by Varkey Gems Foundation whose Honorary President is Bill Clinton. Dilek Livaneli was also nominated for Global Teacher 2015 Prize Rewards and UNESCO-Hamdan bin Rashid Al Maktoum Prize Rewards with her “Bir Dilek Yetmez” Project. Dilek was selected as a Varkey Education Ambassador and actively involved in the World Teacher Status Index. In January 2019, she was invited as an official speaker to the European Parliament and was the recipient of the European Parliament International Leader Women Award on March 8, International Women's Day. It was selected by the European Commission on Women's Rights as one of the 8 most inspiring women in the world. She was honored with the Great Atatürk Youth Award in USA and the Republican Honorary Award in England. Her biography and dedication to child education has become a documentary. Dilek Livaneli is currently developing new approaches for training in collaboration with Montessori Foundation in London.

ELİF KESER, DDS Ph.D.
Founder, BOSTON ORTHODONTICS

Dr. Elif Keser enrolled in Hacettepe University Faculty of Dentistry in 1993 after graduating from TED Ankara College. She completed her dental training and received a PhD from the same university. She moved to Boston Massachusetts to continue her post doctoral training at Boston University School of Medicine Orthopaedics Lab. She served as Assistant Professor at Boston University School of Dental Medicine's Department of Orthodontics. During her full time appointment at BU, she moved to Dubai, UAE to serve as acting director for the newly forming Boston University's dental school in Dubai. Later she moved to Istanbul to work as an orthodontist with Dr. Galip Gürel. She continued her research and teaching at BU as an adjunct professor. Following her time in Istanbul, after completing the ORE in the UK, she set up her own clinic, Boston Orthodontics, in London. She continues teaching at Boston University and working with her team on new techniques on accelerated orthodontics. She has published numerous articles and book chapters on accelerated tooth movement and adult orthodontics. She has been lecturing extensively on these topics around the world.

EVRİM KURAN
Founding Partner, DINAMO CONSULTING
Middle East Director, UNIVERSUM
Kuran has a BA in English Language & Literature at Hacettepe University and an Executive MBA degree at Sabancı University. She co-founded Dinamo Consulting in 2006 and has been working on generational studies and employer branding ever since. Kuran has worked with many local and global employer brands in various industries such as finance, energy, FMCG, pharmaceuticals, education, automotive, retail, etc. She is the Middle East Director of world’s leading employer branding research and consulting company, Universum. She is also the creator and the curator of the region’s biggest employer branding conference, People Make the Brand since 2013. Kuran is the Representative of Youth Council at PERYON – People Management Association of Turkey and also an Advisory Board member at Sabancı School of Management. Besides her career as a consultant, she is also a keynote speaker and a columnist and her articles are published at certain national and global publications and portals. She is also the author of the book Telgraftan Tablete (From Telegram to Tablet) in which she wrote the five generations of Turkey. She is currently commuting between Dinamo’s Toronto and Istanbul offices.

GÖZDE AKPINAR
Businessperson, Social Entrepreneur
Gözde Akpınar was born in 1980 in Istanbul. After graduating from Saint Joseph French High School, she studied at Istanbul Bilgi University where she obtained a Bachelor of Arts in Business & Economics. She continued her education in Business & Economics at Portsmouth University in England. Working as Chairman of the Board of Directors at “Betek Boya ve Kimya Sanayi A.Ş.” between 2007-2019, Gözde Akpınar maintained Filli Boya’s industry-leading position, which has been held since 2001. Also interested in social responsibility projects, Akpınar has developed many remarkable ideas and projects in that regard.

ÖNDER ABAY
Journalist, Author
Journalist and author Önder Abay had his university degree at Gazi University. While studying, he started to be interested in the lives of people living on the streets. He spent a lot of time in the suburbs of Ankara and he wrote articles. After relocating in Istanbul, he worked as the editor of Katık magazine, a periodical that published paper collectors’ writings. Then, he worked as a street journalist for the BirGün newspaper and Ot magazine. In 2015, he founded Bavul magazine and started to work as the editor in chief. His first book, “Bırak Sokaklar Anlatsın Bizi” (Let The Streets Depict Us) was published by Destek Publishing. He is an editor at Can Publishing and Destek Publishing. He continues to write in national and international newspapers.

DR. ÖZGÜR BOLAT
Education Expert, Author
Dr. Özgur Bolat received his B.A. from Bogazici University School of Education. He later received a Fulbright scholarship to study at Harvard University. Upon completion, he returned to Turkey and taught leadership at Boğaziçi University for two years. He then started his PhD at the University of Cambridge in the UK. He spent one year of his PhD studies at Massachusetts Institute of Technology (MIT) Sloan School of Management as a special student and at MIT Leadership Center as a researcher. He conducted research on leadership and organizational culture during this period. In 2008, he won “The Best Young Researcher” award at an international conference in New Zealand. Dr. Bolat currently works as a researcher and faculty member at Bahçeşehir University, a researcher at the Leadership for Learning Center at the University of Cambridge, a columnist at the Hürriyet Newspaper and a project coordinator at the Turkish Education Foundation. He serves as a board member on many NGOs.

RENAN TAN TAVUKÇUOĞLU
Social Entrepreneur, PUDUHEPA VE KIZ KARDEŞLERİ

Founder/CEO, TAVSİYE EVİ & TAVSİYE KANALI
Renan Tan Tavukçuoğlu had her BA degree at Boğaziçi University Political Science and International Relations, MBA degree at University of Hatford. In USA, she worked in Fortune 500 companies. After eight years of experience abroad, she returned to Turkey; since 2005 she has canalized her career to WOMM – World of Mouth Marketing. Tavukçuğlu is the founder and CEO of Tavsiye Evi, TavsiyeMelekleri.com and the strongest women organization Tavsiye Kanalı. After having 15 years of experience in corporate life, in 2018, she started social responsibility project, “Puduhepa ve Kız Kardeşleri”. The aim of the project is to get emerging girls inspired from real Anatolian woman heroes. Rag dolls are used to service the purpose of the project. In the project, whose income is donated through TOÇEV to the education of girls, employment is also provided for women who work on rag dolls.

TUNÇ TUNAVELİ
General Manager, KFC TURKEY
Having started his professional career in sales channels development unit at Mudo in 1995, Tunaveli respectively managed category, trade marketing, sales development and conventional trade channels in Kraft Foods (known as Mondelez today) in 1998. During the merger of Kraft Foods with Mondelez, he was the CEEMA (Central & Eastern Europe, Middle East & Africa) Sales Development Manager in 2007. He moved to Alshaya Group in 2009. After having various managerial positions in Starbucks, he promoted to Vice President responsible for Turkey and Azerbaijan Area in 2012. Under Tunaveli’s management, Starbucks Turkey has become one of the top 10 countries which has the largest number of restaurants. In 2018, he has started to work as General Manager in KFC Turkey which is purchased by Abraaj Group. Tunaveli leads the brand journey of KFC Turkey with 140 restaurants and almost 3,000 employees, believing that “the brand is not yet at the point it deserves”. Tunaveli has a BA in Economics at Istanbul University and he is a certified basketball player and sailor.

YUSUF AZOZ
Managing Director Data&Insights, STEPSTONE

Chairman of the Board, UNIVERSUM
Yusuf Azoz is the managing director of Data&Insights at StepStone, Europe’s leading e-recruitment company. He is also the Chairman of Universum, a StepStone company. Previously, he was the CEO of Kariyer.net for 10 years. He worked at Turkcell between 2001-2007, heading the value added services for consumer market and worked as a consultant at Telcordia Technologies in the U.S. between 1998-2001. He acts as a board member at Kariyer.net and Sifar İlaçları, 55 years old family business in nutritional food supplements. He holds a B.S. in Electrical and Electronic Engineering from Bogaziçi University, Istanbul and an M.S. in Electrical Engineering from Penn State University.