People Make The Brand

During the last decade, demographic changes, globalization and the rise of the knowledge worker have been urging organizations to consider their human assets more seriously. We were already aware that announcing vacancies was no more enough. And it was not about pay anymore. Yet, it took a pandemic to accelerate fully the new business trends and transform the way we approach jobs, careers, the work and the workplace.

People Make the Brand has been on its way to inspire professionals from all industries, researchers, academicians, entrepreneurs since 2013. Amid the physical, cultural and economic challenges confronting us at every level – from personal to global – today, more than ever, we need vigorous debate on not to be stuck in the new normal, but to create new norms to make the world a better place. Today, more than ever, we need a paradigm shift. The 8th People Make the Brand is arriving as a series to call upon this collective purpose.

Paradigm Shift:

Strategy + Technology + Psychology + Humanocracy

The conference will host the audience over the webinar infrastructure of the Harvard Business Review Turkey.

SESSION 2 – TECHNOLOGY

11 February 2021 / 14.00-16.00

Staying human in the age of data / Impact as a strategy

Balancing human intuition and data-driven insights: Digilog companies—how digital tools and analog people are integrated expertly.

Closing the skills gap / Deskilling + Reskilling + Upskilling

AXEL LIEBETRAU

Entrepreneur , INNOVATION Expert, FUTURIST

CHRIS KUTARNA

Author, Speaker, MIND Maps DESIGNER

ERHAN ERKUT

VICE Rector /MEF UNIVERSITY

IŞIL HEVES

Turkey CMO / Google

KARL-JOHAN HASSELSTRÖM

CSO / UNIVERSUM

RISHAD TOBACCOWALA

SENIOR ADVISOR / PUBLICIS Groupe

SESSION 3 – PSYCHOLOGY

8 April 2021 / 14.00-16.00

Restoring the soul of business

Building trust in an ambigious world

The role of purposeful employees in building brands with a cause

KEMAL SAYAR

PSYCHIATRIST

PANDIT DASA

MINDFUL LEADERSHIP EXPERT

ŞENGÜL HABLEMİTOĞLU

Founding Director / Hablemitoğlu Ankara Institute - Dean / Faculty of Health Sciences of European University of Lefke

YANKI YAZGAN

MD

ZEYNEP BODUR OKYAY

PRESIDENT & CEO / Kale Group

During the last decade, demographic changes, globalization and the rise of the knowledge worker have been urging organizations to consider their human assets more seriously. We were already aware that announcing vacancies was no more enough. And it was not about pay anymore. Yet, it took a pandemic to accelerate fully the new business trends and transform the way we approach jobs, careers, the work and the workplace.

People Make the Brand has been on its way to inspire professionals from all industries, researchers, academicians, entrepreneurs since 2013. Amid the physical, cultural and economic challenges confronting us at every level – from personal to global – today, more than ever, we need vigorous debate on not to be stuck in the new normal, but to create new norms to make the world a better place. Today, more than ever, we need a paradigm shift. The 8th People Make the Brand is arriving as a series to call upon this collective purpose.