During the last decade, demographic changes, globalization and the rise of the knowledge worker have been urging organizations to consider their human assets more seriously. We were already aware that announcing vacancies was no more enough. And it was not about pay anymore. Yet, it took a pandemic to accelerate fully the new business trends and transform the way we approach jobs, careers, the work and the workplace.

People Make the Brand has been on its way to inspire professionals from all industries, researchers, academicians, entrepreneurs since 2013. Amid the physical, cultural and economic challenges confronting us at every level – from personal to global – today, more than ever, we need vigorous debate on not to be stuck in the new normal, but to create new norms to make the world a better place. Today, more than ever, we need a paradigm shift. The 8th People Make the Brand arrived as a series to call upon this collective purpose.

Paradigm Shift:

Strategy + Technology + Psychology + Humanocracy

 The conference hosted the audience over the webinar infrastructure of the Harvard Business Review Turkey. 

 

 

SESSION 1 – STRATEGY

10 December 2020 / 14.00–16.00

Changing perspectives on brand management

Value propositions in an uncertain world

Leadership at tough times

 

ATALAY GÜMRAH
GROUP CEO / Eczacıbaşı Group
BENGİ KORKMAZ
PARTNER / MCKINSEY & COMPANY

CLAUDIA TATTANELLI
Founder & CEO / C-YourCulture
MURAT YEŞİLDERE
TALENT HUNTER, SENIOR PARTNER / EGON ZEHNDER

M. SERDAR KUZULOĞLU
TREND HUNTER
 

 

SESSION 2 – TECHNOLOGY

11 February 2021 / 14.00-16.00

Staying human in the age of data / Impact as a strategy

Balancing human intuition and data-driven insights: Digilog companies—how digital tools and analog people are integrated expertly.

Closing the skills gap / Deskilling + Reskilling + Upskilling

AXEL LIEBETRAU
Entrepreneur , INNOVATION Expert, FUTURIST
CHRIS KUTARNA
Author, Speaker, MIND Maps DESIGNER

ERHAN ERKUT
VICE Rector /MEF UNIVERSITY
IŞIL HEVES
Turkey CMO / Google

KARL-JOHAN HASSELSTRÖM
CSO / UNIVERSUM
RISHAD TOBACCOWALA
SENIOR ADVISOR / PUBLICIS Groupe

 

 

 

 SESSION 3 – PSYCHOLOGY

8 April 2021 / 14.00-16.00 

Restoring the soul of business

Building trust in an ambigious world

The role of purposeful employees in building brands with a cause

KEMAL SAYAR
PSYCHIATRIST
PANDIT DASA
MINDFUL LEADERSHIP EXPERT

ŞENGÜL HABLEMİTOĞLU
Founding Director / Hablemitoğlu Ankara Institute - Dean / Faculty of Health Sciences of European University of Lefke
YANKI YAZGAN
MD

ZEYNEP BODUR OKYAY
Chairwoman & CEO / KALE GROUP

 

SESSION 4 – HUMANOCRACY

10 June 2021 / 14.00-16.30 

Challenging the bureaucratic status quo

Activating the organization to hack outmoded management systems and processes

Embedding the principles of humanocracy in the organization’s DNA.

ACLAN ACAR
Founder / Aclan Acar STRATEGIC ADVISORY
BARIŞ ÖZCAN
YouTube Content Producer

FRANCESCA GINO
AUTHOR, ACADEMICIAN
TÜRKER KILIÇ
Doctor, ACADEMICIAN

 

During the last decade, demographic changes, globalization and the rise of the knowledge worker have been urging organizations to consider their human assets more seriously. We were already aware that announcing vacancies was no more enough. And it was not about pay anymore. Yet, it took a pandemic to accelerate fully the new business trends and transform the way we approach jobs, careers, the work and the workplace.

People Make the Brand has been on its way to inspire professionals from all industries, researchers, academicians, entrepreneurs since 2013. Amid the physical, cultural and economic challenges confronting us at every level – from personal to global – today, more than ever, we need vigorous debate on not to be stuck in the new normal, but to create new norms to make the world a better place. Today, more than ever, we need a paradigm shift. The 8th People Make the Brand is arriving as a series to call upon this collective purpose.