During the last decade, demographic changes, globalization and the rise of the knowledge worker have been urging organizations to consider their human assets more seriously. We were already aware that announcing vacancies was no more enough. And it was not about pay anymore. Yet, it took a pandemic to accelerate fully the new business trends and transform the way we approach jobs, careers, the work and the workplace.

People Make the Brand has been on its way to inspire professionals from all industries, researchers, academicians, entrepreneurs since 2013. Amid the physical, cultural and economic challenges confronting us at every level – from personal to global – today, more than ever, we need vigorous debate on not to be stuck in the new normal, but to create new norms to make the world a better place. Today, more than ever, we need a paradigm shift. The 8th People Make the Brand is arriving as a series to call upon this collective purpose.

Paradigm Shift: Strategy + Technology + Psychology + Humanocracy

 

SESSION 1 – STRATEGY

December 10th, 2020 / 14.00 – 16.00

Changing perspectives on brand management

Value propositions in an uncertain

World leadership at tough times

 

SESSION 2 – TECHNOLOGY

February 11th, 2021 / 14:00-16.00

Staying human in the age of data / Impact as a strategy

Balancing human intuition and data-driven insights: Digilog companies—how digital tools and analog people are integrated expertly.

Closing the skills gap / Deskilling + Reskilling + Upskilling

 

SESSION 3 – PSYCHOLOGY

April 8th, 2021 / 14.00 – 16.00 

Restoring the soul of business

Building trust in an ambigious world

The role of purposeful employees in building brands with a cause

 

SESSION 4 – HUMANOCRACY

June 10th, 2021 / 14.00 – 16.30  

Challenging the bureaucratic status quo

Activating the organization to hack outmoded management systems and processes

Embedding the principles of humanocracy in the organization’s DNA.