The 5th annual People Make the Brand Conference focused on changes and trends in the talent market while exploring different employer branding strategies and activations from both local and global arenas.
Main issues addressed at People Make the Brand 2017 were:
- Universum Most Attractive Employers of Turkey survey 2017 results, which is conducted with more than 50.000 members of Gen Y, Employer branding metrics.
- Localization of global employer brands.
- Employee Value Proposition development process.
- Strategies for creating sustainable employer brands.