REGISTRATION & BREAKFAST / 08:30 - 09:30
EVRİM KURAN / 09:30 - 10:00
FALL SEVEN TIMES, STAND UP EIGHT
What does the 21st century individual need when she faces adversity while leading herself, her brand or her company? To become the master of managing ambiguity, does she need more money, more knowledge or a different sort of capital? While it is apparent that conventional sources and conventional answers can not heal the wound anymore, it is time to invest in our employees’ psychological capital. Evrim Kuran will address in her speech what we can do when we fall seven times to stand up eight as individuals, leaders, companies and brands.
GARANTİ BBVA / 10:00 - 10:30
FOR A STRONG EMPLOYER BRAND: COMMON SEARCH FOR PURPOSE
Garanti BBVA, the main sponsor of People Make The Brand for 7 years, will take part in the conference this year with a call, not a session. This call has emerged with the participation of senior executives and employees in different countries of the BBVA Group in the period of global uncertainties that we are all in. This call will shape with the common sense of all conference participants who are in the search of purpose, and we hope that it will strengthen our psychological capital.
DR. ÖZGÜR BOLAT / 10:30 - 11:00
THE PSYCHOLOGY OF HAPPINESS AND SUCCESS
Psychological capital is inevitable for “success” and “organizational productivity”. Nevertheless, all of these terms are cognitive products, thus they belong to the mind. What if we do not add the emotions, the products of heart to this formula? Would psychological capital be sufficient without emotional capital? Is it really emotional capital that sustains psychological capital? Dr. Özgür Bolat, during his speech, will talk about the relationship between emotional capital and psychological capital. He will present why emotional and psychological capital need to be combined not only for success, but also for “sustainable” success, happiness and leadership.
COFFEE BREAK / 11:00 - 11:20
CLAUDIA TATTANELLI / 11:20 - 11:50
A MESSAGE TO EMPLOYER BRANDS FROM MILLENIALS IN TURKEY AND ALL OVER THE WORLD
In her speech, Claudia Tattanelli, Chairwoman of Global Advisory Board at Universum, will share key insights derived from Universum Most Attractive Employers Survey, conducted with over 80.000 millenials in Turkey in 2019 with comparative data from different parts of the world. Claudia will highlight why it is vital for employer brands to attract resilient and self-efficate talents for a sustainable business performance.
TUNÇ TUNAVELİ / 11:50 - 12:20
RESILIENT BRANDS REQUORE RESILIENT PEOPLE
Resilient leaders see failures as temporary setbacks; so do resilient brands. They maintain their positive attitude during periods of turbulence and create opportunities out of drawbacks. KFC Turkey General Manager Tunç Tunaveli will focus on the importance of positive psychological capital for individuals, leaders and brands at times of ambiguity.
RENAN TAVUKÇUOĞLU / 12:20 - 12:40
A BREEZE OF INSPIRATION FOR WHO SEEK MEANING
We will be listening to the inspirational story of 'Puduhepa and Sisters' from Renan to realize the values which we might not be much aware of. In this session, we promise a little breeze of inspiration for the ones seeking personal or corporate meaning.
LUNCH / 12:40 - 13:50
GÖZDE AKPINAR / 13:50 - 14:20
ON HOPE AND OPTIMISM WITH GÖZDE AKPINAR
This session will host a frank conversation with Businessperson and Entrepreneur Gözde Akpınar. Feeling strongly on socially-charged issues like violence against women and negative discrimination against women as a woman leader and the mother of a daughter, Gözde Akpınar took her personal sensitivities to a corporate level through her projects for women which she brought to life at the Betek Group and blended her commitment to social responsibility projects with the company culture. Evrim Kuran will ask and Gözde Akpınar will elaborate on her story making Filli Boya not only a market-leader during her tenure but also a hopeful voice against social issues as well as her future aspirations.
DR. ELİF KESER / 14:20 - 14:50
WHAT KIND OF ATTITUDE DOES IT TAKE TO BE RESILIENT?
A story about starting all over again in different lands in a non-corporate world. What kind of attitude does it take to be resilient? Is being in the comfort zone really comfortable? The joys of being a life long learner versus a teacher… and most importantly being a mom at the same time.
DİLEK LİVANELİ / 14:50 - 15:20
A WISH IS NOT ENOUGH, HOPE IS ALSO NEEDED
In this session, you will hear the story of change in which Dilek Livaneli, a village school teacher, will share her journey from being a village school teacher to a global teacher without losing hope and faith in her work. Dilek is a proof that no matter what their professions are, if people love their work, they are more creative, more productive, more possessive. Her studies she made not only for her students, but also for their families and the village, having her name among the best teachers in the world; her guidance and leadership in the social, cultural and economic development of the village women, receiving International Women’s Leadership Award from the European Parliament, running “A wish is not enough” movement while her work on global citizenship with world children throughout her career are indeed the outcome of Dilek’s never losing her hope. As she puts it: A leader without hope has neither a road to travel nor any followers.
COFFEE BREAK / 15:20 - 15:40
ÖNDER ABAY / 15:40 - 16:10
LIFE IS A JOURNEY
During this stage interview moderated by Serdar Turan, journalist Önder Abay will talk about Bavul magazine and how street culture is turned into literature, the slums, the consumption patterns of “the other” youth living in these slums, and the conflict between subculture and superior culture.
YUSUF AZOZ / 16:10 - 16:40
A CAREER JOURNEY FOSTERED BY DATA AND INSIGHTS
Yusuf Azoz will share the role of the data and insight in reasoning and shaping the future through anecdotes from his own career journey. Today, where there is an abundance of data and information, catching the insight and foresight is like finding out a needle in a haystack. Azöz, with various examples, will explain the contribution of the data and insight to dream and visualize the future when starting a new project, a task or a job. He will point out how data and insight have revealed different scenarios even in his most hopeless moments.
ACAR BALTAŞ, M. SC. DR. / 16:40 - 17:10
MAKE THE BEST OF LIFE
This session will cover the life skills gained through struggle but not at school. Acar Baltaş will focus on psychological well-being developed as a result of the responsibilities taken at an early age, and self-efficacy that youth needs to develop to make the best of their lives.
SERDAR TURAN & EVRİM KURAN / 17:10 - 17:30
IN A NUTSHELL
What have we heard today and where do we go from here?