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First People Make the Brand Conference started with the question of 'Why do people make the brand?'. Facebook, Ferrero, Ernst & Young, CA Technologies, Garanti Bankası and BAT shared their employer branding journey and tell why do people make their brand.

SPEAKERS 2013

Evrim Kuran
FOUNDING PARTNER, DINAMO CONSULTING,
MIDDLE EAST DIRECTOR, UNIVERSUM
Claudia Tattanelli
CHAIRMAN OF THE STRATEGIC
ADVISORY BOARD, UNIVERSUM

Kathryn Callow
GLOBAL EMPLOYER BRAND MANAGER,
FERRERO

Osman Tüzün
HUMAN RESOURCES COORDINATOR,
GARANTI BANK
Aly Sparks
GLOBAL HEAD OF TALENT ACQUISITION,
BRITISH AMERICAN TOBACCO

Adam Ward
DIRECTOR OF RECRUITING,
FACEBOOK

Shirley Jackson
GLOBAL RECRUITING & EMPLOYER BRAND
LEADER, ERNST & YOUNG LLP
Sarah Emanuel
EMEA TALENT ACQUISITION,
CA TECHNOLOGIES

Begüm Kütük
ACTRESS,
MASTER OF CEREMONY